Case Study: GHD strengthens energy thought leadership with Man Bites Dog

Ghd strengthens energy thought leadership with Man Bites Dog, driving 600 media hits and 126 qualified leads

GHD, a global professional services firm, challenged the strategic communications agency Man Bites Dog to strengthen its position as a thought leader in the energy sector. The firm needed a campaign to support client conversations and develop new relationships amidst the severe disruptions of the 2023 energy crisis.

Man Bites Dog developed the SHOCKED campaign, which was based on one of the largest studies ever conducted among the energy sector C-suite. The research revealed the crisis caused a $203 billion hit to energy project investment and decelerated net-zero transition plans by an average of six years. The campaign generated over 600 media pieces, 6,500 microsite visits, 850 captured prospects, and 126 qualified leads, successfully positioning GHD as a trusted industry advisor.

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