Case Study: GHD boosts global thought leadership and generates new leads with Man Bites Dog's Aquanomics campaign

Ghd reveals $5.6 trillion water risk with Man Bites Dog

GHD, a global professional services company, faced the challenge of raising its profile as a thought leader in solving complex infrastructure issues. They engaged the vendor Man Bites Dog to develop a campaign that would elevate their reputation and create a platform for client relationship-building in key global markets.

Man Bites Dog created the "Aquanomics" thought leadership campaign, which quantified the economic impact of water risk by projecting that droughts, floods, and storms could wipe $5.6 trillion from global GDP. The campaign secured over 1,400 pieces of global coverage, achieved a 46% share of voice, and reached over 900 million people. It directly generated 39 high-value inbound prospect enquiries and engaged over 300 new corporate prospects for GHD.

Ghd