Case Study: Eversheds Sutherland achieves thought leadership in strategic M&A with Man Bites Dog

Eversheds Sutherland secures 1,250+ media hits with Man Bites Dog

Eversheds Sutherland, a global law firm, challenged the strategic communications consultancy Man Bites Dog to create a signature thought leadership campaign. The firm needed to stand out as an authority in the crowded M&A space, moving beyond retrospective deal reporting to anticipate future strategic change and initiate deeper business conversations with clients.

Man Bites Dog designed and executed proprietary research to identify the new business drivers of strategic M&A, which were revealed as talent, tech, and trade. The resulting campaign provided Eversheds Sutherland with forward-looking data and insights, enabling their partners to secure over 250 meetings. The effort generated significant impact, including 1,250+ media coverages, 10,000 website hits, and over 500,000 social media impressions, while significantly contributing to revenue and growing the firm's global reputation.

Eversheds Sutherland