Case Study: Citrix boosts employee experience thought leadership with Man Bites Dog

Citrix drives 6.6M video impressions with Man Bites Dog

Citrix, a digital workspace provider, challenged Man Bites Dog to create a global campaign that would highlight the importance of the digital employee experience to business leaders. The goal was to position Citrix as a thought leader on the future of work and make a compelling business case for investment in this area.

Man Bites Dog developed "The Born Digital Effect" campaign, which included an economic model quantifying the $1.9 trillion impact of young workers on corporate profits. The solution involved a whitepaper, videos, and a microsite, launched via PR and marketing channels. The campaign generated over 200 media placements, 30,000 unique landing page views, and 6.6 million video impressions, making it Citrix's top-performing piece of thought leadership and winning multiple awards for Man Bites Dog.

Citrix