Case Study: BNY Investments advances inclusive investment with Man Bites Dog

BNY Investments engages 3 million women with Man Bites Dog's inclusive investment campaign

BNY Investments faced the challenge of engaging the world's largest under-addressed investment market—women—and making a real difference to investment inclusivity. They tasked the vendor Man Bites Dog with creating a global campaign to address the Gender Investment Gap.

Man Bites Dog designed and conducted the largest ever global independent research study into female financial inclusion. The resulting campaign, The Pathway to Inclusive Investment, included a digital-first content suite and a global launch, positioning BNY Investments as a thought leader. The campaign generated over 300 media pieces, engaged nearly three million women, and reached 20,000 employees through a financial coaching program, successfully quantifying the immense impact of making investing inclusive.

BNY Investments