Case Study: Arcadis strengthens urban sustainability leadership with Man Bites Dog’s Sustainable Cities Index

Arcadis secures 800+ pieces of coverage in 50 countries with Man Bites Dog

Arcadis, a global design and consultancy firm, challenged its marketing partner, Man Bites Dog, to refresh its Sustainable Cities Index. The goal was to reignite the urban sustainability conversation and help Arcadis retain its market-leading position amidst growing competition and economic pressures that were curtailing investment in this critical area.

Man Bites Dog reinvented the index, incorporating novel metrics and a new 'Prosperity Beyond Profit' theme to rank 100 global cities. The campaign generated over 800 pieces of coverage in 50+ countries with an estimated reach of 450 million, successfully reclaiming the index's status as the seminal report on urban sustainability. For Arcadis, the project generated over 3,000 marketing-qualified leads and served as a primary sales tool, solidifying its position as a leading voice on city sustainability.

Arcadis