Case Study: ACCA advances a fairer future with Man Bites Dog's Accounting for a Better World campaign

ACCA wins Communications Campaign of the Year with Man Bites Dog

The global body for professional accountants, ACCA, challenged the strategic communications consultancy Man Bites Dog to develop a global brand platform. The goal was to promote ACCA and highlight the essential role the accounting profession plays in society and the global economy, redefining its role for sustainable growth.

Man Bites Dog created the long-term strategic positioning agenda "Accounting for a Better World" for ACCA. The solution involved in-depth research and the development of a brand narrative and campaign toolkit. This initiative successfully repositioned the profession, won 'Communications Campaign of the Year' at the International Accountancy Forum, and became a foundational platform for ACCA to engage global policymakers and leaders.

ACCA