Case Study: Galen improves access to nausea and vomiting in pregnancy relief with Mammoth

Galen boosts prescriber awareness and increases prescriptions with Mammoth

When a licensing change made Cariban, a treatment for nausea and vomiting in pregnancy (NVP), newly accessible in Ireland, the customer Galen faced the challenge of launching it effectively to healthcare professionals. They partnered with the vendor Mammoth to build awareness and drive prescriptions for the drug.

Mammoth developed a multi-channel campaign with the empowering message "The power to relieve NVP is in your hands," aimed at healthcare providers. The solution combined a strengthened brand identity with relatable imagery. This strategy by Mammoth significantly increased prescriber awareness and led to a rise in prescriptions, ensuring more pregnant women in Ireland could access the treatment.

Galen