Case Study: Capestone Village boosts retail leasing and brand awareness with MAMA Advertising

Capestone Village launches retail precinct in 2020 with MAMA Advertising

MAMA Advertising partnered with Capestone Village, a new retail, dining, and medical precinct in Mango Hill, Queensland, to market its leasing opportunities to potential tenants. A secondary challenge was to build public brand awareness for the new village in the local area.

To meet this challenge, MAMA Advertising implemented a comprehensive integrated marketing campaign. The solution included developing a brand identity, creating project brochures and digital advertising, producing drone video footage, and managing social and organic content. The vendor also provided a project landing page, local print ads, and signage, supported by weekly results and monthly cost per sale reports to track the campaign's performance.

Capestone Village