Case Study: The Rock Bury streamlines parking applications with Mallcomm

The Rock Bury - Customer Case Study

A major retail and leisure destination, the Rock Bury, worked with Mallcomm to increase user adoption of its tenant engagement platform and streamline a key operational process. The challenge was to find an efficient digital alternative to an in-person system for applying for a reduced-rate parking scheme, which they hoped would also incentivize more retail staff to use the app.

Mallcomm implemented a solution on the Savills Insights platform that created a streamlined digital ticketing function for parking applications. This allowed tenants to apply via a simple form and receive notifications on their application status. As a result, the process generated over 50 applications during a lockdown period and successfully drove new users to download the app. Mallcomm's solution made the previously manual process far more efficient for both tenants and the management team.

The Rock Bury

Laura Beal

Marketing & Tenant Liaison Manager