Case Study: The Mall, Cribbs Causeway improves tenant communications with Mallcomm

The Mall, Cribbs Causeway - Customer Case Study

The Mall at Cribbs Causeway, a shopping destination with over 150 tenants, sought to improve its communications, tenant engagement, and crisis management. They partnered with vendor Mallcomm to implement the whitelabel app 'Cribbs Comms' to address these challenges.

Mallcomm's solution provided a comprehensive digital platform for all tenant communications, later enhanced with features like an API link to the centre's website for uploading offers and vacancies. The results were significant, with over 2,000 app users and 2.3 million content views. The platform was considered invaluable, especially for its role in managing communications during the Covid-19 pandemic, and 93% of the mall's 179 registered tenants were active users.

The Mall, Cribbs Causeway

Belle Lyne

Marketing Coordinator of Property Management