Case Study: The Broadway improves tenant engagement with Mallcomm

The Broadway - Customer Case Study

The Broadway, a shopping and leisure complex in Bradford operated by Munroe K Asset Management, was looking for a digital platform to improve tenant engagement and create a central hub for communications and information. To address this challenge, they chose to partner with vendor Mallcomm.

Mallcomm implemented a bespoke platform with specific modules for surveys, events, and operations, which was delivered on time and received positive feedback. The solution resulted in high engagement, with 96% of the center's 82 registered tenants active on the app and over 84,000 content views. Mallcomm provided a streamlined solution that was noted as a significant step forward in tenant communications.

The Broadway

Jonathan McVicar

Finance Manager