Case Study: Mall of America streamlines tenant communications with Mallcomm

Mall of America - Customer Case Study

Mall of America, the largest retail and entertainment complex in the U.S., faced significant challenges in communicating efficiently with its 520+ tenants. Its previous method of hand-delivering printed updates was slow and ineffective, especially during high-pressure events like the Super Bowl. They needed a technology platform to streamline communications, customize messages for different audiences, and maintain accurate tenant contact information.

Mallcomm implemented its technology platform to serve as a single, centralized communication hub for the mall. This solution provided efficient, targeted messaging and gave tenants access to vital information, sales promotions, and job postings. The results were transformative, leading to a 99% adoption rate among tenants, the elimination of inefficient manual processes, and a vastly improved ability to manage emergency communications and daily operations.

Mall of America

Janette Smrcka

IT Director