Mallard & Claret
25 Case Studies
A Mallard & Claret Case Study
The Henry Smith Foundation, one of the UK's oldest and most respected charities, needed a new website to support its shift towards being more relational and impact-driven. The challenge was to improve how potential grantees interacted with complex funding information and eligibility criteria. Mallard & Claret was tasked with leading the UX and development for this project.
Mallard & Claret designed and built a custom WordPress website that brought clarity and empathy to the user experience. By mapping user journeys and streamlining the grant discovery process, the solution reduced friction for applicants. The new site successfully reflects the Foundation's integrity and approachability, helping users self-serve information and reducing administrative burden for the internal team.