Case Study: WireAmerica achieves a streamlined 60,000-SKU B2B commerce experience with Makro Agency

WireAmerica launches 60,000-SKU Shopify Plus B2B platform in 6 months with Makro Agency

WireAmerica, an online retailer of wire and cable, faced the challenge of building a B2B e-commerce platform capable of handling its massive and technically complex 60,000+ SKU catalog. Their product variations, multi-vendor inventory, custom pricing, and specialized freight and quoting requirements were far beyond the capabilities of standard Shopify themes. They partnered with the vendor Makro to architect a solution on Shopify Plus.

Makro designed and built a custom Shopify Plus platform from the ground up to manage WireAmerica's complexity. The solution included a detailed product data model, real-time filtering with Algolia, a mobile-first design, and custom workflows for bulk quotes and freight calculations. This resulted in a 30% reduction in support load and successfully launched a platform built to handle 200 orders per day, all delivered within a six-month timeframe.

WireAmerica