Case Study: OTR Meals streamlines weekly meal subscriptions with Makro Agency’s custom Shopify solution

OTR Meals launches a custom weekly subscription experience with Makro Agency

OTR Meals, a company that delivers chef-made meals on a weekly subscription, faced a significant challenge because standard eCommerce and off-the-shelf subscription apps could not accommodate their rotating weekly menu. Their model required unique subscription mechanics built around a changing catalog, specific order cut-offs, and holiday adjustments, which existing solutions were not designed to handle. Makro Agency was engaged to address this complex operational need on the Shopify platform.

Makro Agency built a custom subscription engine using Shopify's Subscriptions API, completely reinventing the order flow around a weekly cycle. The solution included a purpose-built admin portal for planning menus and a customer portal for self-managing subscriptions. This provided OTR Meals with the operational tooling to run their entire business from a single dashboard, eliminating the need for developer intervention for routine changes and giving customers direct control over their upcoming deliveries.

OTR Meals