Case Study: NewPro Containers streamlines B2B wholesale buying with Makro Agency's Magento to Shopify Plus migration

NewPro Containers cuts load times by 60% with Makro Agency

NewPro Containers, a provider of commercial planters and containers, was struggling with a legacy Magento platform that was slow, difficult to manage, and out of step with the needs of its B2B trade buyers. Their complex product catalog made it difficult for customers to navigate and complete purchases efficiently. Makro Agency partnered with them to address these challenges.

Makro Agency migrated NewPro Containers to Shopify Plus and completely reimagined the B2B buying experience. The solution included a redesigned, specification-driven navigation, streamlined product pages, a unified account management portal, and branded post-purchase touchpoints. The results were significant, including 60% faster loading times, an 82% decrease in support tickets, a 3.2x increase in the B2B reorder rate, and a 44% increase in mobile order completion, all with zero data migration issues.

NewPro Containers