Case Study: Ennis Fabrics streamlines B2B wholesale shipping with Makro Agency

Ennis Fabrics eliminates 11-second shipping delays with Makro Agency

Makro Agency partnered with Ennis Fabrics, a wholesale fabric supplier, to solve a critical technical challenge in their B2B Shopify store. The live store launched without a functional shipping integration, forcing customers to check out blind without shipping costs and requiring manual staff intervention on every single order. A further complication was the need for a custom pickup experience their wholesale customers required, which Shopify's native features could not support.

The solution engineered by Makro Agency was a fully custom Shopify shipping app that integrated with the client's ERP system. It featured a pre-fetch rate strategy to overcome checkout timeouts, a bespoke pickup experience, and enhanced account management tools including a sales agent portal. This eliminated manual order processing, provided customers with real-time rates and a clear fulfillment journey, and restored reliable, self-serve functionality to the wholesale portal.

Ennis Fabrics