Case Study: Acme Smoked Fish streamlines B2B wholesale ordering with Makro's Shopify B2B portal

Acme Smoked Fish streamlines wholesale ordering with Makro

Acme Smoked Fish, a major North American smoked fish brand, faced the challenge of moving its complex wholesale business online. Their B2B network required support for variable pricing, branch-level access, and customer-specific products, which made creating a simple digital ordering portal difficult. Makro Agency was enlisted to build a solution integrated with the company's Infor M3 ERP system.

Makro Agency built a custom Shopify B2B portal that connected directly to Acme's ERP. This solution provided buyers with a self-serve platform to place orders online, view account details, and access invoices and order history. It specifically handled dynamic, weight-based pricing by allowing orders with estimates that were finalized post-processing. The new system streamlined wholesale ordering for Acme's customers and reduced manual work for internal teams.

Acme Smoked Fish