Case Study: Renault boosts retention and after-sales business with MakoLab’s My Renault mobile app

Renault boosts after-sales leads by 226% with MakoLab

MakoLab partnered with Renault, which required a mobile customer portal to boost customer retention, intensify loyalty, and increase after-sales business. The challenge was to forge a stronger bond between Renault owners and their vehicles throughout the car's life cycle using a mobile app.

MakoLab designed and delivered the user-friendly My Renault mobile application. The solution guides owners through their vehicle's life cycle and provides personalized offers, pointing them towards service centers. This resulted in a significant measurable impact, including a 226% increase in after-sales leads, an 84% rise in workshop entries via the online channel, and a 240% increase in redeemed special offer vouchers.

Renault