Case Study: Doppler launches AI-powered campaign creation with Making Sense

Doppler launches AI campaign drafts in under 8 weeks with Making Sense

Making Sense partnered with Doppler, a major Latin American digital marketing platform, to address a key challenge its users faced. While Doppler's platform provided ample customer account and campaign data, users struggled to interpret those signals and manually build new campaigns, creating a gap between insight and action.

The solution designed and built by Making Sense was ECO IA, an AI-powered conversational assistant integrated directly into Doppler's platform. The assistant reads live account data, identifies opportunities, and generates editable campaign drafts. This resulted in a 4x faster process from insight to campaign draft, a 96% prompt cache hit rate to control costs, and a production-ready beta deployed with zero errors in under eight weeks.

Doppler