Case Study: Verti España achieves higher conversions and lower CPC with Making Science’s automated bidding

Verti España cuts CPL by 23% with Making Science

Verti España, an online insurance company, sought to increase the volume of online car insurance quotes without increasing its investment and to improve the quality of its campaign traffic. To meet this challenge, Verti partnered with vendor Making Science to utilize automated bidding strategies and the Search Ads 360 platform.

Making Science implemented a strategy using Google’s Auction-Time Bidding within Search Ads 360, which optimized individual bids in real time based on a wide array of user signals. This solution led to a significant measurable impact, including a 23% decrease in cost per lead, an 8% increase in web traffic conversion, and a 16% reduction in cost per click. The successful results prompted Verti and Making Science to export this functionality to other campaigns.

Verti España