Case Study: Universidad Europea achieves 20% more qualified leads with Making Science

Universidad Europea boosts qualified leads 20% with Making Science

Universidad Europea, a leading private university, faced a challenge in optimizing its cost per acquisition due to the long enrollment cycle of prospective students. Major marketing platforms do not retain user interest data beyond 90 days, making it difficult to track and convert leads over a longer period. To address this, they worked with vendor Making Science.

Making Science implemented an AI modeling solution to forecast which leads had the highest likelihood of converting into enrollments. This model integrated both online and offline events to power online campaigns and prioritize call-center efforts. The solution delivered breakthrough results for Universidad Europea, including a 47% lower CPA, a 23% higher ROAS, 20% more qualified leads, and 80% more enrollments.

Universidad Europea