Case Study: RIU Hotels & Resorts increases sales by 91% with Making Science's ad-machina

RIU Hotels & Resorts increases sales by 91% with Making Science

RIU Hotels & Resorts, a global company with over 100 high-end properties, faced the challenge of improving the performance of its non-brand search keywords and differentiating itself from competitors. Their search channel was efficient but focused on the bottom of the funnel, so they partnered with Making Science to increase engagement with new consumers.

Making Science implemented its ad-machina campaign automation technology to generate personalized ad customizers tailored to each user's search. This solution, tested in the US market, led to a 91% increase in sales from non-brand keywords, a 25% reduction in cost per booking, and a 41% improvement in conversion rate, demonstrating the powerful impact of personalization.

RIU Hotels & Resorts