Case Study: RIU Hotels doubles bookings and boosts ROAS with Making Science

RIU Hotels doubles sales and boosts ROAS 2.3x with Making Science

RIU Hotels, a Spanish hotel chain, faced the challenge of proactively reaching high-value customers for its premium Caribbean resorts instead of relying on a passive 'look to book' strategy with a low conversion rate. Partnering with Making Science, they sought to use AI technology to improve their lead generation and target ideal guests more effectively.

Making Science implemented its Gauss Smart Advertising AI technology, integrated with the Google suite, to leverage RIU's own data for real-time predictions. They deployed smart bidding strategies within Google Discovery campaigns, which used machine learning to target high-value users across Google's feeds. This solution doubled RIU's sales revenue, multiplied their conversion rate by 1.5, and increased their return on advertising investment by 2.3 times.

RIU Hotels