Case Study: Pescanova boosts engagement and reach with Making Science’s DV360 and YouTube Ad Sequence

Pescanova reaches 10.2 million YouTube views with Making Science

Pescanova, a Spanish multinational seafood company, sought to increase engagement and reach a new health-conscious audience for its "Elige Bigotes" Christmas campaign. The challenge was to promote its king prawns as an everyday, quality product and extend its brand's digital reach. They partnered with the vendor Making Science, utilizing DV360 and Ad Sequence by YouTube.

Making Science implemented a digital strategy using DV360 for targeted banner ads and Ad Sequence by YouTube to control the narrative order of video content. This approach resulted in 23 million impressions and 19,000 clicks from the banners. The YouTube strategy achieved 10.2 million views and increased the campaign's reach by 570% over the previous year with the same investment, successfully making it one of the most viewed Christmas campaigns of 2018.

Pescanova