Case Study: Mazda achieves record sales growth with Making Science’s ad-machina

Mazda drives 253% more leads with Making Science

Mazda España, a division of the global automobile manufacturer, faced the challenge of accelerating sales growth and protecting its premium brand identity within a declining market and under strong competitive pressure. The vendor Making Science implemented its ad-machina platform to address these challenges and scale creative production.

Making Science utilized ad-machina as a central engine for the campaign, enabling creative production at scale, real-time optimization based on AI-driven insights, and brand consistency. This solution was critical to a 360° strategy that resulted in Mazda's second-best sales month in Spain, with a 151% growth in orders and a 253% increase in leads year-over-year. The campaign also significantly boosted web traffic and brand searches.

Mazda