Case Study: MAPFRE Brazil achieves 39% growth in potential clients with Making Science and Performance Max campaigns

MAPFRE Brazil grows potential clients 39% with Making Science

Mapfre Brazil, in collaboration with its digital partner Making Science, faced the challenge of expanding its car insurance sales while maintaining advertising efficiency and profitability. The company needed to increase its number of potential clients while keeping its cost per lead (CPL) below a specific target.

Making Science implemented a Performance Max campaign strategy for Mapfre Brazil, focusing on an ad-hoc approach optimized for leads and CPL. They utilized a specific bidding strategy that began with Maximize Conversions and transitioned to Target CPA. This solution resulted in a 39% growth in potential clients and a CPL that was 14% below the target limit, exceeding initial expectations.

Mapfre Brazil