Case Study: L’Oréal Paris improves engagement and web signups with Making Science personalization

L’Oreal Paris boosts engagement 98% with Making Science

L'Oréal Paris sought to increase the number of new consumer registrations and improve user engagement by personalizing the consumer experience based on their relationship with the brand. The challenge was to deliver customized messages that matched different audience intents. To address this, they partnered with vendor Making Science.

Making Science implemented a solution using Google Optimize 360 and Google Analytics 360 to share audiences and display personalized content. This approach involved showcasing targeted messages for a giveaway on specific pages. The solution led to a significant measurable impact, including a 98% higher engagement rate and 16% more pageviews for the customer.

L’Oreal Paris