Case Study: L’Oreal Group Spain achieves 55% incremental conversions with Making Science's broad match solution

L’Oreal Group Spain drives 55% more conversions with Making Science

L'Oreal Group Spain, a major personal care company, faced high competition and a need to increase efficiency in its search campaigns. Partnering with vendor Making Science, it sought to implement a new approach to drive online sales and qualified traffic for its diverse sub-brands.

Making Science helped L'Oreal expand the adoption of broad match, an innovative AI solution within Google Ads, to 50% of its campaigns. This strategy resulted in an average 55% increase in incremental conversions across all brands, a 22% lower cost per conversion, and a 13% higher conversion rate. The vendor's assistance was crucial in achieving these significant improvements in campaign performance.

L’Oreal Group Spain