Case Study: IFEMA boosts multi-channel ticket sales with Making Science's programmatic campaign

IFEMA boosts ticket sales to 40,000 with Making Science

Ifema, a leading trade fair operator in Spain, faced the challenge of selling 30,000 tickets for a new magic performance within a four-month period. To meet this ambitious multi-channel sales target, they enlisted the support of the consulting firm Making Science to devise a digital strategy centered on programmatic advertising.

Making Science implemented a multi-faceted solution using Display & Video 360 for prospecting and Campaign Manager for remarketing, supplemented by Google Ads and YouTube campaigns. This strategy dramatically boosted sales, with 28,000 tickets sold just one month after the premiere, achieving 80% of the goal a full month early. The overwhelming success led to a 25% expansion in performances and over 40,000 tickets sold, greatly exceeding the original objective.

Ifema