Case Study: Iberostar boosts revenue with Making Science's ad-machina

Iberostar boosts revenue 14% and cuts CPC 17% with Making Science

Iberostar, a major hotel group, faced the challenge of optimizing its paid search strategy to be more cost-effective and capture returning travel demand following the pandemic. The company needed a scalable solution for generating ad copy, which was difficult with its existing manual processes. To address this, Iberostar partnered with vendor Making Science to implement its ad-machina natural language search ads service.

Making Science's solution used an algorithmic approach to generate thousands of personalized ads tailored to user search queries and intent. The implementation created over 274,000 personalized ads in four languages and added 183,000 new keywords. As a result, Iberostar increased its year-over-year revenue by 14% and lowered its cost per click by 17%.

Iberostar