Case Study: fitnessdigital achieves higher profitability with Making Science and Search Ads 360

fitnessdigital boosts revenue 6% with Making Science

fitnessdigital, a Spanish fitness website, faced the challenge of manually managing its Google Ads campaigns across 11 different markets, which was unfeasible and prevented them from meeting their business objectives for profitability. To address this, they partnered with the vendor Making Science to implement a solution using Search Ads 360.

Making Science created tailored shopping campaigns for each product category and applied unique Search Ads 360 return on ad spend (ROAS) bid strategies per category. This automated approach, managed within a single shared budget, allowed for continuous optimization. The solution delivered significant results for fitnessdigital, including a 6% increase in revenue, a 30% reduction in costs, a 40% increase in sales revenue, and a reduction in effective revenue share (ERS) by over 33%.

Fitnessdigital