Case Study: Employment Hero Drives 88% More B2C Leads and Cuts B2B CPA by 36% with Making Science

Employment Hero boosts B2C leads 88% and cuts B2B CPA 36% with Making Science

Employment Hero, a global platform for SMEs, faced the challenge of optimizing marketing campaigns for two distinct audiences: B2C for employee benefits and B2B for HR software. They needed to significantly boost lead volume and improve conversion efficiency across both segments without compromising their diverse brand messaging. They partnered with the vendor Making Science to address this.

Making Science implemented a strategy using segmentation and dynamic content to deliver ultra-relevant, tailored messaging for each audience. This approach drove high-quality engagement and resulted in dramatic improvements. For B2C, lead volume increased by 88% and the conversion rate improved by 38%, while B2B Cost Per Acquisition was slashed by 36% and saw a 52% lift in performance.

Employment Hero