Case Study: EAE Business School Madrid boosts conversions with Making Science ad automation

EAE Business School Madrid boosts conversions by 384% with Making Science

EAE Business School Madrid, a leading higher education institution, faced a challenge in effectively managing and optimizing the large volume of creative assets needed for its Performance Max campaigns across its diverse portfolio of programs. To address this, they partnered with vendor Making Science.

Making Science implemented a more granular campaign structure and utilized its ad-machina service to dynamically generate all necessary creatives. This solution enhanced budget efficiency and streamlined execution. The results included a 384% boost in conversions, a decrease in cost per lead (CPL), and a 178% increase in click-through rate (CTR), allowing EAE to attract more qualified students at a lower cost.

EAE Business School Madrid