Case Study: BARK boosts LTV revenue and ROAS with Making Science

BARK boosts 90-day LTV ROAS by 33% with Making Science

Bark, the UK's largest services marketplace, faced a challenge with its Google Search campaigns. The volume of conversions from professionals purchasing credits was too low for Google's algorithms to effectively learn and optimize. Making Science was engaged to address this pain point.

Making Science implemented a machine learning model that generated new high-value customer signals based on a user's expected revenue. This solution multiplied the volume of quality signals by 20, enabling Google's tROAS bidding strategies to optimize effectively. As a result, Bark achieved a 23% increase in 90-day LTV revenue and a 33% increase in 90-day LTV ROAS.

BARK