Case Study: Azamara achieves a 34% revenue lift with Making Science’s safety messaging testing

Azamara lifts revenue 34% with Making Science

The customer, Azamara, faced the challenge of determining how much safety messaging to include on its travel site without discouraging consumers from booking trips as travel regained momentum. The vendor, Making Science, partnered with them to use on-site testing to find the optimal balance for this messaging.

Making Science implemented a testing strategy to experiment with more subtle variants of safety messaging, including different imagery and the placement of information. This approach led to a significant 34% lift in revenue for the winning variant over a 60-day period, demonstrating that refined messaging positively impacted the consumer booking journey.

Azamara