Case Study: A Plumbing Service Provider boosts conversions by 111% with Making Science’s hyper-personalization

a plumbing service provider increases conversions by 111% with Making Science

The plumbing service provider, a company completing over 10,000 jobs annually, sought to increase market share and campaign efficiency in a saturated home services market. Their challenge was to move beyond generic search advertising to increase successful bookings. They partnered with vendor Making Science to implement hyper-personalization using its Ad-machina product for their Search campaigns.

Making Science implemented a solution using Ad-machina to dynamically tailor ad copy and messaging, making it highly relevant to individual users' search queries and locations. This hyper-personalization strategy delivered dramatic results for the client, including a 111% increase in conversions, an 18% higher conversion rate, and a 21% reduction in cost per lead.