Case Study: a global apparel and footwear brand elevates digital measurement with Making Science

a global apparel and footwear brand streamlines GA4, GTM and CM with Making Science

A global apparel and footwear brand faced a challenge with its digital measurement infrastructure. Relying on a patchwork of legacy Adobe Analytics and Google Marketing Platform implementations, the brand needed a comprehensive understanding of its existing GA4, Campaign Manager 360, and Google Tag Manager set up. Their goal was to conduct a gap analysis to validate the platforms for future media activation and analytics needs, a task they engaged Making Science to solve.

Making Science conducted in-depth assessments of the brand's martech stack, evaluating each platform for best practices and use case readiness. The solution provided a maturity plan that included restructuring the GA4 property for eCommerce, aligning account architecture with global media goals, and optimizing the use of the entire GMP stack. The results gave the brand cross-functional buy-in for a streamlined architecture, improved data quality, and a clear roadmap to unlock paid media activation and budget optimization, with Making Science continuing to collaborate on implementing the recommendations.