Case Study: ASOS achieves 93% positive candidate feedback with Maki People

ASOS achieves 93% positive candidate feedback with Maki People

ASOS, a leading global online fashion retailer, sought to modernize its hiring process to reduce bias and improve fairness. The company partnered with Maki to implement more science-backed, objective assessments. Their goal was to integrate this solution seamlessly with their existing SmartRecruiters ATS to support high-volume hiring without creating friction for candidates.

Maki designed immersive, role-specific skills assessments for ASOS that reflected the company's brand through video-led storytelling. The implementation, which integrated with SmartRecruiters, resulted in over 93% of candidates reporting a positive perception of ASOS and valuing the skills-based approach. The partnership generated rich skills data and positioned ASOS to explore further AI-powered hiring innovations from Maki.

ASOS