Case Study: Cansulta improves lead response and sales tracking with MakeWebBetter and HubSpot Sales Hub

Cansulta improves lead response time with MakeWebBetter

Cansulta, an online marketplace connecting businesses with vetted consultants, faced the challenge of scaling its sales process. Their small team was overwhelmed with manual tasks, struggling to efficiently nurture B2B leads and client relationships while maintaining a personalized touch. MakeWebBetter was engaged to implement a solution using HubSpot Sales Hub to overcome these hurdles.

MakeWebBetter defined and automated Cansulta's sales processes by setting up deal stages, a decision-tree chatbot, and targeted email templates. This solution led to a significant improvement in lead response times and provided clearer sales forecasting. The implementation of the chatbot and email outreach program also contributed to a notable increase in website traffic and improved brand awareness for Cansulta.

Cansulta