Case Study: Home Utensils achieves 63% higher user engagement and more qualified leads with MakeWebBetter Paid Advertising Services

63% growth in user engagement in 1 month

Home Utensils, a 20-year-old home & decor retailer that moved into eCommerce with an OpenCart store, was failing to attract relevant traffic and improve the onsite buyer experience. Founder Muneer engaged MakeWebBetter for Paid Advertising Services (Digital Marketing Services focused on paid ads) after identifying issues like improper campaign structure, irrelevant traffic, and no tracking setup.

MakeWebBetter conducted website and campaign audits, set up Google Analytics, Google Ads and eCommerce tracking, restructured campaigns, performed keyword research, and optimized ad copy. The work delivered more relevant, better-segmented traffic, higher engagement and more qualified leads — with measurable gains: user engagement +63.42%, bounce rate improved by 7.74%, and user stay time +21.38%, all credited to MakeWebBetter.

Home Utensils

Muneer

Founder