Case Study: Alaska Glacial Mud achieves 59% higher user engagement and 81% improved on-site behavior with MakeWebBetter Digital Marketing Services

59% growth in user engagement in 2 month

Alaska Glacial Mud, a skincare and spa-therapy company founded in 2006 that hand-harvests mineral-rich glacial mud, faced stagnant business growth and uncertainty about how to move forward. To address this, they engaged MakeWebBetter’s Digital Marketing Services to optimize their WooCommerce site and marketing approach.

MakeWebBetter implemented site structure and speed optimizations, SEO (competitor analysis and keyword research), Google Analytics setup with events and segments, and eCommerce tracking to analyze customer behavior. As a result, Alaska Glacial Mud reported a 59% improvement in user engagement, an 81% increase in on-site user behavior, a 43% reduction in exit rate, and a 43% increase in average time on site.

Alaska Glacial Mud

Lauren Padawer

Founder