Case Study: UDig NY achieves a stronger, clearer brand and website experience with Makeway

UDig NY boosts website engagement with Makeway, driving $180K in media coverage and 157% ROI

The customer, UDig NY, a one-call center for safe digging practices, faced challenges with its original name and brand identity, which were insufficient for its communications needs. The vendor, Makeway, was engaged to provide naming, branding, and website design and development services to address this.

Makeway delivered a comprehensive solution by renaming the organization to UDig NY, creating a new brand identity, and designing a new website. This rebranding effort resulted in significant positive outcomes, including an estimated $180,000 in media coverage value and a 157% ROI driven by a 17.5% increase in user sessions and a nearly 40% decrease in bounce rate.

UDig NY