Case Study: Columbus Blue Jackets celebrate Rick Nash’s retirement with Makeway

Columbus Blue Jackets launch Rick Nash microsite in 2022 with Makeway

The Columbus Blue Jackets partnered with Makeway to create a digital tribute for the retirement of their franchise player, Rick Nash. Their challenge was to develop an on-brand microsite that would honor his legacy and provide a unique way for fans to engage with the event and celebrate his career.

Makeway designed and developed the Rick Nash retirement microsite, which featured an interactive timeline of his career and tools for fans to write congratulatory notes and upload photos. The solution successfully encouraged user interaction and promoted ticket sales for the retirement ceremony. A Columbus Blue Jackets executive stated the project could not have been pulled off without Makeway's expertise.

Columbus Blue Jackets