Case Study: America’s Best Eyeglasses improves lens-buying decisions with Makeway’s in-store touchscreen

America’s Best Eyeglasses expands in-store touchscreen to 60 more stores with Makeway after 100% of pilot stores saw significant value

America’s Best Eyeglasses needed to demystify the lens selection process for its in-store customers. They partnered with the vendor Makeway to design and develop a new touchscreen interface that would better inform customers about their eyewear options before making a purchase.

Makeway implemented an intuitive and educational touchscreen solution that highlighted available lens features. The pilot in 20 stores was a success, with 100% of stores reporting significant value and a notable increase in sales for specific lens types. Based on these positive results, America’s Best Eyeglasses is expanding Makeway's solution to approximately 60 more stores nationwide.

America’s Best Eyeglasses