Case Study: Time Warner Cable Business Class achieves streamlined partner outreach and increased lead generation with Makesbridge

TWCBC Uses Combination Of Focused Strategy, Marketing And Sales Collaboration And Automation To Engage Partners

Time Warner Cable Business Class, which markets data, video and voice services to businesses as well as cell‑tower backhaul and enterprise cloud services, needed a way to reach multiple customer segments with tailored messaging. Facing numerous product lines and varied buyer motivations, they required an easy-to-use but powerful email and automation platform to run frequent outreach and more sophisticated campaigns. They selected the Makesbridge email marketing/eCRM platform to meet these needs.

Makesbridge provided a clean UI for creating segmented newsletters and automated messages (including monthly newsletters and birthday/anniversary emails), link tracking to surface agent interests, and proactive support to help strategize campaigns. The pilot proved successful: TWCBC reached thousands of agents, gained actionable feedback into the system, and freed staff from manual RSVP and campaign tracking so they could focus on generating new leads. Makesbridge’s solution delivered measurable time savings and improved outreach effectiveness.

Time Warner Cable Business Class