Case Study: Care.com scales partner outreach and boosts lead engagement with Makesbridge

Care.com Uses Combination Of Focused Strategy, Marketing And Sales Collaboration And Automation To Engage Partners

Care.com, a marketplace that connects independent personal care providers with families, wanted a metered outreach program to recruit new providers across five business areas (child care, pet care, housekeeping, tutoring and camps) while preserving sales reps’ ability to personally engage leads. Already using Salesforce, Care.com engaged Makesbridge (Makesbridge Concierge Services) to pilot an automated, personalized outreach program for their Philadelphia office and initially targeted three of the business areas.

Makesbridge implemented Salesforce campaigns mapped to recurring weekly imports into Makesbridge lists, then automated three personalized emails on a set cadence (10 hours, 2 days, and 7 days after initial contact), with checks to halt messages when a sales rep had contacted a lead, lead scoring on key CTA clicks, and notifications to sales reps to follow up. The Makesbridge solution produced effective outreach and feedback during the pilot, was expanded to all five local business areas, and is being rolled out to support Care.com’s national sales organization.

Care.com