Case Study: Taylor Stitch reduces markdowns and boosts margins with MakerSights

Taylor Stitch Boosts Brand Integrity by Reducing Markdowns by 10% with MakerSights

Taylor Stitch, an online men's clothing company, needed a better method to evaluate buyer preferences and purchase intent to guide its product assortment decisions. The challenge was to collect objective, consumer feedback to minimize supply chain risks, reduce waste from unsold inventory, and move away from large seasonal product drops.

They implemented the MakerSights platform, using its Voice of the Consumer testing to predict purchase intent for new styles and optimize investment depth. This solution led to a 10% reduction in markdowns, a 2% margin increase, and now 11% of their annual revenue is generated through their consumer-led Workshop. Customers who engage with MakerSights are twice as likely to make a purchase and spend 1.3 times more on average.

Taylor Stitch

Michael Maher

Co-founder & CEO