Case Study: Shinola modernizes product decisions with MakerSights

How to reimagine product development

The customer, Shinola, faced the challenge of a traditional, subjective product development process. Their team relied on hindsight data, gut feelings, and limited feedback for critical decisions on what products to make and how many to buy, which often led to unproductive debates. To modernize their go-to-market strategy, they implemented the MakerSights platform for consumer insights and data-driven decision making.

The solution from MakerSights provided the Shinola team with specific, SKU-level consumer feedback during design review meetings. This transformed their process from arguing and posturing into a productive, objective discussion grounded in data from thousands of consumers. As a result, the team was able to make faster, more confident decisions on product adoption, marketing focus, and inventory depth, ending meetings early with a clear and unified direction.

Shinola